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You can use MailChimp for this purpose
After some research, I have found some interesting links which have information regarding MailChimp and its integration with Salesforce.
Please refer these links you would be able to through it.
https://tdd.instawiki.com/display/SF/How+to+Use+Mailchimp+for+Salesforce
http://kb.mailchimp.com/integrations/salesforce/about-mailchimp-for-salesforce (https://tdd.instawiki.com/display/SF/How+to+Use+Mailchimp+for+Salesforce)
http://kb.mailchimp.com/integrations/salesforce/integrate-salesforce-with-mailchimp (https://tdd.instawiki.com/display/SF/How+to+Use+Mailchimp+for+Salesforce)
Hope this helps you!
Thanks and Regards
Sandhya