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ARoden
Account-Based Marketing
Hello, I am thinking about heavily investing and engaging in ABM (Account-Based Marketing). Do you have any suggestions on how to approach the campaign and what are some best practices to implement? Thanks a lot!
As far as best practices go – take your time to make sure that you really personalize all communications with key prospects and not go with full automation.
I would also recommend you taking a look at Rocket Notes, which is a great API solution for any company, who wishes to step up their ABM game with some personalized gifting campaigns.