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Using a flow in experience for contact opt out

I am trying to use a link to a site in an email where a custom can click on it and select preferences for communications. The flow on the site works fine but i am trying to correctly formulate a link to have the contactId (conId)in it but i'm not sure if i have this link correct because when i test this link I dont see the contact first and last name.  Can anyone help with how the link should be built to show the contact's information

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