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nonprofit adminnonprofit admin 

creating object relationship for multiples

I would like to send an email  by workflow to a group of Contacts based on data in a Lead Record, but I cannot see a way to create this multiple relationship. I should also mention that the Lead will be received via web-to-lead. I do understand that there is a need for a common field in both tables...but that is as far as I have come.
Would anyone have an idea?
Thanks for your help.