Hi Ganeeesh,

Greetings to you!

The Salesforce data model is mainly divided into two parts.
1. Sales Objects
2. Service Objects

In this post, we will understand the Salesforce Sales object. The sales data model has 5 main objects.
1. Campaign
2. Lead
3. Account
4. Contact
5. Opportunity
 
Let's understand using a scenario:

Let's say Apple is coming with the new iPhone into the market so what is the way Apple can tell others that they have to build a new iPhone. obvious answer is through advertisement right. So they will create one advertisement at their side. Advertisement can be a different type. Newspaper, Digital, Email, Store. Apple wants to track how much their advertising method is doing so in business terms it is called “Campaign” and we will store that in an object/table called campaign. understood?

Great, So now you visit the Apple store to try the new product. You might have noticed that they ask you to put you mobile number and email address in feedback form so that they can call you later. Business terms it is called as “Lead”. so we store this information in Lead object/table which is connected to a Campaign called Newspaper.

Isn’t it simple till now? Ok, let's move ahead. Once you will go to purchase the mobile they will create your Account into their system and it will be stored in the “Account” object/table with your name.

You remember at Apple Store you have written in feedback that you are interested in iPhone so they will create a new record called “Opportunity ” and store in Opportunity object/table and associate an iPhone named product with this Opportunity. if you purchase iPhone they mark this Opportunity

That’s all this is the basic Sales objects data model of Salesforce which is used to track whole purchasing activity.

I hope you find the above solution helpful. If it does, please mark as Best Answer to help others too.

Thanks and Regards,
Deepali Kulshrestha
www.kdeepali.com