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Formula question Route from user to the account


I try to show with formula the route between the user address and the account address. 

If I define this as custom link it works, but if I use it in a formula not.

Here my formula:

HYPERLINK("http://maps.google.com/maps?q={!User.Address}+to:+{!Account.BillingAddress}" ,IMAGE( "https://eu1.salesforce.com/servlet/servlet.FileDownload?file=015D0000001l3gl", "image from Documents tab"))

Any ideas?