End User has a requirement for a CRM Manager to maintain their internal Salesforce.com CRM system, data cleansing and carrying out system customisation and improvements.

Requisite skills and experience:

• Professional marketing or B2B sales experience
• Experience of implementing a CRM strategy with complex segmentation
• Proficiency in email marketing with demonstrable knowledge of best practice
• Functional HTML skills with an understanding of cross-email client optimisation are required
• Proficiency with Salesforce.com™. Previous experience as a salesforce.com™ Administrator is preferred.
• Demonstrated expertise with search engine optimisation and Google Analytics

Responsibilities:

• Manage the CRM programme: ensure the smooth running of the CRM programme, taking responsibility for all reporting and leading the development and implementation of expanded segmentation
• Work with the sales and marketing teams to ensure that calling activity is integrated into marketing campaigns and/or based on territory accounts
• Ensure internal Salesforce.com™ is set-up to allow easy tracking of telesales activity and that agents are properly trained
• Report on progress of telesales and highlight areas for improvement on a bi-weekly basis
• Website optimisation and maintenance
• Seek to improve traffic and on-site registration by ensuring the corporate website is optimised for search
• Build, test and distribute quarterly internal newsletters

To apply for this role email rod@resourceondemand.com.