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Leonard If I write a standalone app, let's say a desktop or web-based app with a Front End that lives on its own but uses a SF backend, can I distribute and promote that app through the App Exchange?
Yes, as long as the app has integration to Salesforce, you can post this app to the AppExchange. If it's not a package the customer would install, you should select the "Learn More" button when defining your listing to explain how to take advantage of your solution.
Hope that helps,
Sati