Web to Case e-mail response- merge fields questions

Hi,

I am currently using the Web to lead feature from Salesforce such that once someone fills

out our form on our website, the fields in our leads are filled up and an automated e-mail

goes to the client and a copy of the e-mail comes back to us. I am trying to include a mail

merge option in this automated text e-mail such that a custom object text field under Leads

 called " questions for us" gets included in the e-mail. Final result should be that when

 the automated e-mail goes to the client and a copy to us it should include the text

 ( questions for us) the client had filled out online. I have tried using this formula

 {!Lead. Questions for us} but it does not seem to work. When I use {!Lead.Last Name} it

 works as Last Name is a standard field.. so my questions is what is the formula to include

the custom field under leads so that I can use it in my automated text e-mail???

I appreciate any help possible.

Thanks!

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