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Popping new custom object page on save

On our Opportunities we have a picklist field where a rep can select a reason why this opportunity was lost. We have a custom object to get details if the reason was because of a competitor. I would like to launch a new instance of that custom object when a opportunity is saved with that reason selected. I don't think i can do this via a trigger so i think i have to overwrite the save button or at least append some logic to it. Does anybody have an example of something like this? 

We are looking to do something similar is there someone who can answer "How do we override the Save button?"


Thank you,