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Which license is required for my customer if I develop a custom application like chatter?

I am planning to develop an application using standard objects of chatter but the UI and most of the features will be custom built. I want my customers to use this application from my website (may be through a button). I am currently using sales cloud. do I need to need to puchase chatter plus license for my customer or chatter free will work. or I need to buy force.com licenses for all the customers of mine.


Could you provide some more details on what you are doing?


* what platform are you building on: force.com or some other platform?

* are you going to use the sobject api or the chatter api


... licensing requirements for these options differ.