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Data import into SF
Hi All, Im fairly new to SF. it would be appreciated if someone could help.
I'm about to import an NON client records into our SF database. we will be running an outbound telemarketing on the data.
shall i import them as accounts or leads? what are the advantages and disadvantages?
and if possible what is the best way of running an outbound maketing on those records.
cheers thanks in advance
It depends on a few different things. Does your upload file contain multiple people at the same company? Does your sales methodology support Non-Client (Prospect) Accounts?
If the file has multiple people within the same company, and your sales methodology supports it, then loading them as Accounts and Contacts is probably the best way to go. Otherwise if you load them as Leads, and the company becomes a Client, then you have to manually convert all of the other Leads from that Company.
Thanks Steve for you reply,
well the answer is no there are no multiple contacts for one account. so i guess we'd better import them as leads.