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Map custom field in lead to Convert Lead "Account Name" field

I want to have the ability to map a custom field, i.e., Job Name, from the lead object, to map to the Account Name window (see screenshot)

Can anyone tell me how to accomplish this?

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I dont think you can configure this, here is what salesforce help mentions:
When you convert a lead, the standard lead fields are automatically converted to the account, contact, and opportunity fields listed below. Custom lead fields are converted to custom account, contact, and opportunity fields as specified by your administrator.

However this could be accomplished by some clever coding, you could map Job Name 2 to a custom field, and then write a trigger on Account to replace name with your custom field if it is filled