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Tracking event behaviour data

We have a custom object called “Subscription” where we track all of our subscription-specific data for each customer in our SAAS business. 
In addition to numerical or text fields that we’re already tracking data for, we also want to track a variety of actions and behaviours 
taken by that subscriber. These actions and behaviours are events that will serve as many success or risk markers for these SAAS clients. 
We have a plan for what we would consider best practices for organizing and tracking this kind of event behavior data on a custom object, like our subscriptions? Could you please tell me the right way?