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Rung41Rung41 

HYPERLINK that pass lookup value of Account Name

I created a Hyperlink formula on the Account object that routes a user to a custom object. with. The problem I am having is trying to auto populated the Account lookup field on the custom object. I can't seem to specifiy the exact Account as I get the error " Error: Multiple items found. Select from drop-down or click icon to refine search"
  
HYPERLINK("/a0K/e?&Name=Model_Promo_Request&CF00N1300000BRtcO=Name",IMAGE("http://bfr.com/images/buttons/submit.gif","MPR"))
I have also tried adding  "&CF00N1300000BRtcO_lkid=Id" (to capture Account ID) to the statement but then my Account Lookup field on the custom object comes up blank.

Any thoughts or suggestions???
 
phiberoptikphiberoptik
I can tell you that trying to populate "Name" into the Lookup will give you that error because it acts the same as typing in the value for Name and if you have multiple accounts with the same name, you get the same error experience.

Did you try "/a0K/e?&Name=Model_Promo_Request&CF00N1300000BRtcO="&Id   ?