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Sara BierySara Biery 

Advanced Report Formula - Custom Conversion Rate

I'm looking to calculate a conversion rate. I have a matrix report that I've grouped by a field value with 2 possible options and by a date value. I'd like to know the conversion rate for each summary result by dividing one row into another. Anyone know how to do this? 

I've done it before with a win/loss conversion rate, but that was using a status field that provided an obvious option in the report custom formula builder.