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Alejandro Valdes OliveraAlejandro Valdes Olivera 

Products Variations

Hi guys, I need some advice.
In the company that I´m working right now, I´m convincing them to migrate to SFDC from Zoho. (Smart move!)

I trying to configure something like this:
Create Opportunity --> Add Products: If the customer is a Dealer, automatically show pricing for dealers/If customer has special pricing, go straight to their special pricinig and so on.
Or Is not possible to do it like I want? I hope that I explained myself correctly? 
Example:
Product Pricing

Our price: Cost with import and shipping price to Mexico
Dealer price: It has our own formula already in place, special for dealer - If the customer has the type: DEALER, Automatically it will use this price
List price: It has our own formula already in place, List Price - If the customer has the type: End User or Customer, Automatically it will use this price.

What formula or what/how can i do it?

Thanks for any Recommendation or tip that you can give me!

Best Regards