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sforce Site public access - no login


I read the docs and turorials and related blog posts but I haven't found the answer

I need to give our customers public access to unsubscribe to newsletters, etc. (sample page above) however my test users keep getting the salesforce login page when clicking on link.

Other than the visualforce page, they would need to update their contact information via a web service. I have included access to the visualforce, contact (read/write) and apex classes through the Guest user profile, but we keep getting the login page.

What do I need to do