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sampath pallisampath palli 

What is Pipeline concept how it's useful in CRM projects

Ajay K DubediAjay K Dubedi
Hi Sampath,

A sales pipeline describes an approach to selling, founded on the underlying principles of the sales process. It describes the individual steps salespeople take from initial contact with a potential customer, or prospect, to qualifying that prospect into a lead, and further validating that lead into a sales opportunity followed through the different stages until closed. 

In many cases, you could say, that those companies that are not using sales pipeline management either fail to recognize the benefits it provides or simply don’t know how to shape their sales pipeline to produce a strong sales outlook for their company. To get an idea of how powerful the concepts behind the sales pipeline is I would suggest you to go through  th following slide.