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SOLVED
3 replies

SITES: Implementing direct mail Personal URLs (PURLs)

John Kucera had this great post ( http://blogs.salesforce.com/marketing/2009/06/salesforce-sites-event-registration-pages-summer-09-part-3.html  ) about using the Sites feature to update a campaign member record when a recipient of an email clicked through to the Site.
 
It seems like this could be used to accomplish best the current practice in direct mail campaigns.
 
When you send a postcard, the best practice is to print on each postcard a unique Personal URL such as:
 
 
Then when the person visits that unique URL, the system immediately updates the database using web tracking. So even if they then immediately leave, you can track the effectiveness of the direct mail campaign and their record is marked as someone interested in the campaign. (Salesforce currently does this automatically for HTML emails sent from the system).
 
So to implement this, it would simply be a matter of first translating the above URL into something like
 
 
This page could of course offer an integrated form as shown, but more importantly it would have to immediately update the record without any additional clicks. For example it could change a custom field called "VisitedWeb" from "no" to "yes". It would have to happen without an additional click, because the key information is whether they just visited the link, even if they did nothing else after that.
 
Anyone have any idea if this has been implemented already or if this is possible?
 

SOLVED
3 replies

SITES: Implementing direct mail Personal URLs (PURLs)

John Kucera had this great post ( http://blogs.salesforce.com/marketing/2009/06/salesforce-sites-event-registration-pages-summer-09-part-3.html  ) about using the Sites feature to update a campaign member record when a recipient of an email clicked through to the Site.
 
It seems like this could be used to accomplish best the current practice in direct mail campaigns.
 
When you send a postcard, the best practice is to print on each postcard a unique Personal URL such as:
 
 
Then when the person visits that unique URL, the system immediately updates the database using web tracking. So even if they then immediately leave, you can track the effectiveness of the direct mail campaign and their record is marked as someone interested in the campaign. (Salesforce currently does this automatically for HTML emails sent from the system).
 
So to implement this, it would simply be a matter of first translating the above URL into something like
 
 
This page could of course offer an integrated form as shown, but more importantly it would have to immediately update the record without any additional clicks. For example it could change a custom field called "VisitedWeb" from "no" to "yes". It would have to happen without an additional click, because the key information is whether they just visited the link, even if they did nothing else after that.
 
Anyone have any idea if this has been implemented already or if this is possible?
 

6 replies

Error: common.request.servlet.PageDispatcher$Hack404

 Error: common.request.servlet.PageDispatcher$Hack404 
ErrorError: null 

 

Here I am trying to display pickiest value using a datatable and column am getting following error ,what does this means

 

<apex:page>
<apex:dataTable value="{!ObjectName}" var ="Object Label Name">
<apex:column>
{!PicklistField}
</apex:column>
</apex:dataTable>
</apex:page>


 

                                                                        

                                                                    

                                                                

                                                                
    
                                                                    
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  • April 29, 2009
                                                                    
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