I am trying to remove the hover over link (in blue) and just display the output i.e. the name not the id

   <tr>
                 <td id="label">
                    Sales Rep
                 </td>
                <td id="REP">
                    <apex:outputField value="{!Opportunity.OwnerId}"/>
                 </td>
            </tr>

Using outputText displays the Id, which I don't want.

I'm wondering two options here

1. Some kind of inline style override - ???

2. Use workflow rule to copy the value

Any help, really appreciated.